Advertising Industry Newswire

Product Launches: -- Optimal Blue announced the launch of its Optimize Your Advantage campaign in advance of the MBA Secondary and Capital Markets Conference. This comprehensive brand initiative highlights the value and innovation the company delivers to clients. Through Optimal Blue's position as the housing industry's only end-to-end capital markets platform, lenders and other market participants have greater control of their profit margins, giving them distinct advantages, regardless of market conditions.

Product Launches: -- The Landrovers are introducing their fully customized, high performance electric classic Defender. A brand-new Defender, built on an original chassis, has 600 horsepower and 4 in-wheel motors. This beauty accelerates to 60MpH in 5 seconds and has a range of 375 miles. Just like all Land Rovers that are produced by this Dutch company, the interior and exterior are fully customized.

Product Launches: -- A heartwarming story comes to life in "A Day at the Waterhole" (ISBN: 978-1779416230), a captivating children's book penned by the late James Marck. Originally written in 1993, this timeless tale has been rediscovered and brought to new audiences by Carol Perdic, with the help of talented illustrator, Chris White, and esteemed editor, Sandy White.

Advertising NEWS: -- Floify, the mortgage industry's leading point-of-sale (POS) solution, today announced that its Head of Marketing, industry-veteran Courtney Dodd, has been named a 2024 Sales, Marketing and PR Trailblazer award honoree by PROGRESS in Lending. Now in its fifth year, the award recognizes the top sales, marketing and public relations executives making the biggest impact on the mortgage industry today.

Product Launches: -- "We Were Better Together: Navigating Cancer as a Couple with Love, Practical Advice and Expert Guidance" (published by Legacy Launch Pad Publishing) began in 2014, when entrepreneur Robert J. Shearer and his wife Melissa faced tragic news two years into retirement together: Melissa had been diagnosed with uterine cancer.

Product Launches: -- Mortgage Capital Trading, Inc. (MCT®), the de facto leader in innovative mortgage capital markets technology, today announced the release of the Base Rate Generator, an industry-changing solution that allows mortgage lenders to directly inform their front-end rate sheet pricing with their back-end capital markets executions. By combining live agency API connections, co-issue executions, aggregator pricing, and custom TBA indications, the MCT Base Rate Generator allows mortgage lenders to improve margin management and competitive performance.

Product Launches: -- Gemoo Inc., the developer of FocuSee, proudly announces the launch of CapUp, an innovative AI caption generator designed to save editing time and effort for content creators, and help them easily create viral shorts like top content creators to boost their TikTok, Instagram, and YouTube growth and monetization 10x faster.

Product Launches: -- At the forefront of the tech industry, VOC AI is gearing up to make a substantial impact at White Label Expo 2024, which will be held on May 8-9 at the Las Vegas Convention Center. Renowned for its groundbreaking developments in the Voice of Customer (VOC) and customer service AI Agent sector, VOC AI plans to unveil new ways to enhance customer interactions and support businesses through sophisticated AI technologies.

Advertising NEWS: -- Insurerants (Insurerants.com) combines the expertise of two industry veterans, JT Images and PL Communications, known for web design, SEO services, and content optimization tailored for insurance lead generation. With over two decades of joint experience, the partnership provides insurance professionals with the tools and strategies needed to increase sales in niche markets.

Product Launches: -- Stack Sports, the leading provider of youth sports software has launched a new rewards program delivering significant savings to youth sports families in the United States and North America. With Stack Rewards, families can earn cashback on everyday shopping and access special offers and deals to help pay for sports, resulting in projected savings of $100 million annually.

Product Launches: -- Elevated Roofing is pleased to announce its emergency response team equipped to handle the urgent needs of homeowners in the aftermath of hail storms across the Dallas area. Elevated Roofing promises to deliver 24/7 emergency roof tarping and repair services, mitigating further damage to properties affected by severe weather.

Product Launches: -- Agile, a groundbreaking fintech bringing mortgage lenders and broker-dealers onto a single electronic platform, announced today the launch of electronic bidding for the fourth month in the To-Be-Announced mortgage-backed securities (TBA) market. This marks a significant leap forward in the trading landscape of off-screen securities.

Product Launches: -- BARE Zero Proof Spirits Inc., an innovator in the emerging non-alcoholic spirits sector, proudly announces the launch of two exquisite new expressions: BARE Zero Proof® Rum Blanco and BARE Zero Proof Caribbean Gold Spiced Rum. These additions to the BARE Zero Proof portfolio represent the pinnacle of a zero-proof rum cocktail experience, meticulously crafted to satisfy the discerning palates of today's consumers seeking alcohol-free alternatives.

Product Launches: -- Mortgage Capital Trading, Inc. (MCT®), the de facto leader in innovative mortgage capital markets technology, proudly introduces a game-changing advancement: a Best Ex for Released and Retained all in one platform!

Advertising NEWS: -- Alliance Group, a leader in the life insurance and annuity sectors, is thrilled to announce the promotion of Travis Grenier to Vice President of Marketing. Grenier, a ten-year veteran at Alliance Group, has been instrumental in developing the company's internal video marketing production studio and program, setting a new standard in the independent marketing space within the life insurance and annuity industries.