CAMBRIDGE, Mass. — LocaModa, a technology company connecting brands, digital out-of-home networks and venues to audiences through location-centric social media, today announced their partnership with Outburst Tour, a series of multi-city interactive forums addressing pressing public policy challenges through innovative “new school” solutions. After showcasing their technology at a successful kick-off Youth Forum in Phoenix, [...]
Latest Articles and News Stories from Advertising Industry Newswire
Friday, August 29, 2008
LocaModa Partners with Outburst Tour for Series of Forums on Social Media and Politics Across Party Lines
Market Research: Mobile Content Tools Market to Top $8 Billion in 2008
BOONTON, N.J. — Music and electronic game publishers, television broadcasters, video production companies, content aggregators, and telecommunications carriers worldwide are expected to spend more than $8 billion on the tools needed to create, edit, manage, and load various forms of content onto mobile devices by year-end 2008, according to a new market research study from [...]
Maxx Business Solutions Completes Rebranding
LONE TREE, Colo. — Maxx Business Solutions, has completed a rebranding campaign aimed at highlighting their unique approach to the credit card processing industry. “Our clients - the merchants - are our life blood,” stated Scott Burke, President of Maxx Business Solutions. “We wanted to create public marketing campaign that reflects that commitment. Maxx Merchants [...]
Mobile Couponing Co., PlumReward, Competes at Florida Restaurant and Lodging Show
ORLANDO, Fla. — PlumReward, LLC announces that they have been invited to compete in the New Product Gallery to be held at the Florida Restaurant and Lodging Show in Orlando from September 5 to September 7 at the Orange County Convention Center. There are several categories: one being for best new technology. That’s the category [...]
Los Angeles Music Network Jump-Starts Indie Music with Winners of LAMN Jam
HOLLYWOOD, Calif. — Though they didn’t wear Speedos like Michael Phelps, the band Starving For Gravity brought home the gold and won the LAMN Jam Grand Slam Rock Artist of the Year title. The Los Angeles Music Network competition - held during June, July and August - was Olympic in proportion, and SFG beat out [...]
Communication Nation: Apple Wins Olympic Gold
COLUMN: Billions in bucks are being paid out to be official sponsors of the Beijing Olympic Games but there is already one big winner: Apple. Capitalism comes to communist China and both ideologies are the worse for it. According to Advertising Age magazine, sixty-three sponsorship and/or partnership arrangements have been made between corporations and the [...]
Obsello Authentic Spanish Absinthe Verte Launches in U.S.
SAN FRANCISCO, Calif. — Obsello, an authentic Spanish absinthe verte, announces its official entrance into the U.S. market today. Obsello, hand-crafted in the Catalan region of Spain, is the only brand of absinthe readily available in the U.S. that is twice distilled, infused with real herbs including grande wormwood and made with un-aged brandy from [...]
Rizco Design Joins EPA’s Climate Leaders Program
MANASQUAN, N.J. — As a part of its continued commitment to environmental improvement, today Rizco Design, an award-winning, graphic design firm in Manasquan, N.J., announced its participation in the U.S. Environmental Protection Agency’s (EPA’s) Climate Leaders program. By participating in Climate Leaders, Rizco has pledged to measure and reduce its corporate-wide greenhouse gas (GHG) emissions [...]
Market Research: Telecommunications Gateway Market Now Showing Solid Growth
BOONTON, N.J. — Total worldwide sales revenue for telecommunication gateways and session border controllers is expected to increase at a compounded rate of nearly 13 percent over the next five years, says a new market study from INSIGHT Research. This specialized equipment enables traditional phone networks to interconnect with next generation network services that make [...]
EMRG Media Launches Hotel Division to Meet Growing Event Planning Demand
NEW YORK, N.Y. — EMRG Media, LLC, New York’s leading event planning and marketing company, announced today the launch of its hotel division in New York City. This new division is in response to a growing hotel-industry clientele. Over the last eight years, EMRG Media, LLC has conducted event planning and marketing for New York’s [...]
2008 ReBrand 100 Global Awards: Chrisicos Interiors Campaign Recognized
BOSTON, Mass. — Chrisicos Interiors, a leading interior design company serving discerning clients throughout New England, is pleased to be honored with Notable Recognition in the fourth annual ReBrand 100 Global Awards competition. This distinction is for Chrisicos’ rebranding campaign, designed and implemented by JDCommunications, Inc. and Lauziere Design. The Chrisicos rebranding campaign focused on [...]
Market Research: Investing in Workforce Seen as Top Weapon in Fighting Recession for North American Business Leaders
NEW YORK, N.Y. — North American business leaders believe that putting their faith in developing the skills and abilities of their workforce is the best way to reduce an organization’s exposure to the risk of recession, according to an international survey of senior business executives launched today by global business performance consultancy, McKinney Rogers. With [...]
Market Research: New Devices Move Internet Videos Off PCs and Into Homes, Changing TV Forever
BOONTON, N.J. — Until recently, there has been a chasm between PC video and home television viewing. A welter of devices, however, will soon be bridging that divide and will bring Internet video onto the home screen-forever changing the economics of home entertainment, says a new market research study released by the INSIGHT Research Corporation. [...]
STG Media and STG Interactive Help Launch Innovative Electro-Magnetic Pain Product in Canada
TEMPE, Ariz. — Millions of consumers are faced with pain and swelling from arthritis, chronic and acute injuries. These consumers often find themselves forced to choose relief from an overabundance of products on the market, most of which are only marginally effective. That is why Locin Industries Ltd., the distributors of ActiPatch Pain Therapy have [...]
Power Sports Factory Seeks to Create Consumer and Shareholder Value by Engaging American Financial Strategies
PENNSAKEN, N.J. — Power Sports Factory, Inc. today announced that it has engaged American Financial Strategies, Inc. (AFS) to assist in its Investor Relations Program in cooperation with World Trade Financial. American Financial Strategies will also assist the company with introductions to the investor community. Power Sports Factory, Inc. is the leader in the manufacturing, [...]
ePly Online Event Registration Equals Success for Event Marketing
NORTH VANCOUVER, B.C. — Having difficulty getting people to respond to an invitation? Not enough people registered for an event? ePly, an online event registration service, makes it simple for people to register and maximizes results. ePly provides online event registration forms for conferences and events. All of the conference registration forms ePly creates are [...]
MMC Horror Network Creates Unique Opportunities for Advertisers to Reach Genre Enthusiasts
LOS ANGELES, Calif. — Media Mayhem Corporation (MMC) announces Monday exclusive representation of the multi-tiered horror network of web sites that have film and production studios scrambling for placement of their latest projects on the small and silver screens. MMC is delivering successful campaigns hand over fist for major studios such as Warner Brothers, Lions [...]
Artromick Automation Products Group Selects Katz Marketing Solutions for Brand Marketing
COLUMBUS, Ohio — Artromick, a leading developer of medication management and healthcare technology solutions for the long-term and acute care markets, today announced the selection of Katz Marketing Solutions to provide marketing innovation and strategic planning services for its Automation Products Group. The agreement is to provide marketing support to accelerate innovations that redefine medication [...]
Branded Pharmaceutical Companies Can Expect to See Sales Drops of up to 70 Percent After Patent Expiration from Generic Competition
NEW YORK, N.Y. and TOKYO, JAPAN — Branded Pharmaceutical companies are painfully aware of the astronomical growth of Generics competition. By the end of this year, Branded drug patents accounting for sales of more than $80 Billion will expire, resulting in major losses in company profits. In the United States, the Generics Industry claims more [...]
Market Research: Telecom Industry Stands to Make $1 Trillion over 5 Years Promoting Environmentalism
BOONTON, N.J. — Carriers and other providers in the global ICT (information and communications technology) industry can bring to bear an expansive array of technologies and services to substantially improve the environment while generating over $1 trillion in new industry revenue over the next five years, according to a new market research study from The [...]
True One-to-One Direct Marketing: Salesforce.com Usage Increases with FreshDM
CHICAGO, Ill. — Allegro Communications, Inc., direct marketing firm and developer of FreshDM, recently announced that FreshDM is now available for Salesforce.com(R). Putting FreshDM in the hands of a company’s sales team helps increase a company’s user adoption of Salesforce and helps salespeople close more sales. FreshDM is an online application that allows users, such [...]
Market Research: Ballantine Corporation Releases 2008 Direct Mail Control Report
WAYNE, N.J. — The Ballantine Corporation, a full service direct mail production company, announces the release of their 2008 direct mail control report that analyzes what’s working and what’s not for direct mail formats. In January of this year, Ballantine (www.ballantine.com) surveyed their clients and marketing contacts and compiled a list of direct mail formats [...]
Heavy Air Music Inc. at the Forefront of Miami’s Indie Music Scene
MIAMI, Fla. — With the music industry desperately needing a new business model, and the gap between the major and indie labels getting smaller and smaller, a new breed of indie is making waves in a big way: Heavy Air Music, Inc. With such heavy hitters as Pharell Williams, Scott Storch, Tom Lord-Alge, Missy Elliot, [...]
Media Mayhem Selected by Stickam.com for Online Advertising
LOS ANGELES, Calif. — Media Mayhem Corporation (MMC) has signed an exclusive advertising representation deal with live social networking (streaming) giant Stickam.com. MMC will promote Stickam with the nation’s largest agencies and advertisers helping them effectively reach their target audiences. Stickam.com currently has 3.8 million daily page views as well as 2.5 million live streams [...]
Mobi33 Unveils Industry’s First Multi-Channel Mobile Coupon Distribution Platform
SAN JOSE, Calif. — Mobi33, Inc., an innovative cross-media and multi-channel mobile content management and distribution platform, today unveiled its full suite of mobile and online coupon distribution applications that will automate the launching of mobile and online coupon sites. Advertisers will now be able to generate mobile and online coupon sites with simple type-in [...]
Douglas Maher Named Public Relations Specialist at Media Mayhem Corporation
LOS ANGELES, Calif. — Media Mayhem Corporation (MMC) announces Thursday the addition of Public Relations Pro Douglas Maher as the company’s new Public Relations Specialist, creating yet another in a long line of strategic moves to advance the company to greater heights in its goal to become the top online advertising and marketing agency in [...]
Grow Your Specialty Food Brand: 8 Brand Building Best Practices
COLUMBUS, Ohio — Specialty food executives and marketing leaders who want to build and grow their brands faster will attend Grow Your Specialty Food Brand - Eight Brand Building Best Practices hosted by the National Association for the Specialty Food Trade’s (NASFT) International Fancy Food Show at Jacob Javits Center, in New York on June [...]
Market Research: Optical Networking Equipment Sales to Top $120 Billion
BOONTON, N.J. — Annual sales of optical networking equipment worldwide are forecasted to increase at a compounded rate of nearly seven percent, growing from $17.8 billion in 2008 to $24.7 billion in 2013 as carriers begin upgrading their long haul and metro networks to handle increases in image-based traffic, says a new market research report [...]
Neotrope Sponsors LAMN Jams, Brings PR Expertise to L.A. Music Competition
LOS ANGELES, Calif. — Neotrope(R), an entertainment and brand marketing company, will officially sponsor the Los Angeles Music Network’s Rock and Urban Music Contest “LAMN Jams” which launched June 9th and runs through August 11th. Taking its popular LAMN Jams to a new level, LAMN invites rock artists to submit original music to perform for [...]
Street Attack Launches Media Campaign for IzzitGreen
BOSTON, Mass. — Street Attack has launched a social media program as part of an ongoing influencer campaign for IzzitGreen.com, Boston’s new green networking, rating and review website. The campaign kicked off in early May 2008, leading up to the official launch of IzzitGreen.com on May 24th. “The authentic nature of IzzitGreen makes this an [...]
ActionBacks HD Animated Clouds, Water and Fire Announced from Suite Imagery
RACINE, Wis. — Suite Imagery, LLC has announced the completion and release of three new royalty free animation volumes in the Nature’s Motion series. The new volumes, Nature’s Motion 5, 6 and 7, each contain 20 new animations in full HD resolution. These animations serve as professional looping motion backgrounds useful in all levels of [...]
Amerimex DSD Awards Exclusive Brand Management Agreement to STG Retail Direct
PHOENIX, Ariz. — STG Retail Direct has recently been selected by Amerimex DSD as an exclusive brand manager for U.S. based brands. Additionally, Amerimex DSD is helping expand retail distribution of STG clients to 100,000 national C-Stores as well as to Mexico and Japan. STG Retail Direct is honored to be able to work with [...]
Chicago Area Music Production Company Demonstrates Their Versatility with General Market and Hispanic Market Campaigns
CHICAGO, Ill. — GameBeat Studios is pleased to announce they have been awarded the contract to produce the music for the Illinois State Lottery’s 2008 summer campaign. Having beaten out several competitors, this is the second year in a row this award winning music production team has been chosen to do the music for the [...]
Market Research: Healthcare Industry Spending on Telecom Services Hits $55 Billion Over Next Five Years
BOONTON, N.J. — The hospitals, physicians, pharmaceutical companies, and insurance providers that make up the $2.3 trillion US healthcare system will be spending $55 billion on telecommunications services over the next five years, says a new market research study released by the Insight Research Corporation. According to the market analysis study, spending by the US [...]
Greenlife Media Joins Hanger Network, adds Local Ad Presence to Florida
AVENTURA, Fla. — Hanger Network, the in-home media company behind EcoHangers(TM), the environmentally friendly marketing platform which replaces common wire hangers used in dry cleaners, announced today the partnership with Rick Zafrani, owner of Greenlife Media, Inc. Greenlife Media, Inc. will join the Hanger Network team and will be responsible for sales and operations in [...]
Multimedia Marketing: Media Mayhem Corporation
LOS ANGELES, Calif. — Media Mayhem Corporation (MMC) announced this week that the company has assumed a “tight control” on the war for breaking multi-media platform strategy in a field that chews companies up and spits them out when they cannot produce what the client needs in today’s ever changing online advertising world. True multi-platform [...]
Push More Inventory: Price Universe is the Future of Price Comparison Shopping
OKLAHOMA CITY, Okla. — In today’s economy, every dollar counts and how people buy and sell products is quickly changing to meet economic need. Price Universe, LLC offers the first price comparison web site that gives the seller/merchant the ability to list one product for more than one price and also provides buyers with options [...]
Neotrope Selected to Provide Internet Marketing Solutions for Creative Commercial Financing Firm, Lease With Crystal
LOS ANGELES, Calif. — Neotrope(R), a leading advertising, PR, and Internet Marketing firm established 1983, today announced it has been chosen by a cutting edge creative commercial finance company, Lease With Crystal (www.Leasewithcrystal.com), to provide promotion and brand development for their company and Website. As part of this program, Neotrope will provide its proven ContextEngine(R) [...]
Hitt Music Group and Media Riot Productions Join Forces for Music Marketing
HOLLYWOOD, Calif. — Bands and solo artists no longer need to feel intimated by the competitive music industry now that Hitt Music Group and Media Riot Productions have joined forces. The two met at this year’s music and media conference South by Southwest and since then have collaborated to meet the growing needs of music [...]
Eularis Addresses Marketing Return at Japanese Pharma Marketing Excellence Conference
TOKYO and LONDON, UK — Dr. Andree Bates, president of the New York and London-based pharmaceutical analytics company Eularis, delivered a presentation on how to tell if you are making the wrong marketing decision at the Pharmaceutical Marketing Excellence conference in Tokyo, Japan, May 19th. Dr. Bates will delivered a presentation titled, “How to Tell [...]
EnQii Signs Partnership with LocaModa for Mobile Marketing
NEW YORK, N.Y. — EnQii, a global leader in the digital out-of-home market, is taking aim at the future of digital signage networks by partnering with LocaModa, a mobile social platform provider. By joining forces with LocaModa, EnQii is optimizing the “new media triad” of digital signage, mobile devices and the web while becoming part [...]









